On 15 June 2022, some 3,000 partygoers were treated to sight for sore vision at the Pasir Panjang Power Station, with the launch of Heineken Silver at the highly predictable Heineken® Silver Smooooth Warehouse Party! For one night only, the recipe was transformed for a night of fun and games.
Upon arrival, plane without inward the building, it was definitely heady to see the exterior sweaty in unexceptionable untried lights. The prod was moreover uncanny to behold and the snaking lines somewhat brought well-nigh a nostalgic reminder of post-COVID-19 clubbing days.
After donning paper wristbands and stepping into the giant space, what first unprotected my eye was the selection of retro shopping games that were self-ruling for all attendees to play. The bright, neon lights and hands recognisable games attracted quite a crowd, with some plane vying for the top spot at the air hockey table!
Right next to the games section, one could moreover see a relentless queue for the weightier photo opportunities at a neon star booth.
Of course, I could not wait to try Heineken’s latest beer – and I was not disappointed! As a light drinker, I was pleasantly surprised by the refreshing flavour of Heineken Silver. Unlike Heineken’s other beers, it offers a daintier flavour and was extremely easy to drink. It indeed lived up to Heineken’s aim of creating a uniquely smooth beer experience. In fact, this beer would be perfect for a nippy day at the beach!
Heineken Silver is targeted at the younger consumers with its smooth taste as Heineken seeks to cater to Singapore’s evolving drinking culture. Attendees of the party were worldly-wise to wits the drink for themselves as well with 2 complimentary beers stuff included in their $40 ticket, and increasingly readily misogynist at the party’s pop-up bars at $7 a can. Many could be spotted enjoying the Heineken Silver at the Smooth Lounge, where seats and standing tables were scattered around.
The supplies options at the party certainly did not disappoint either, with three supplies trucks serving long queues.
I had my first taste of plant-based nuggets at The GoodBurger’s supplies truck and was pleased to find that the nuggets regain the chewy texture of the meat-based nuggets we’re used to. At $6 per tray, they were the perfect light snack to pair with the Heineken Silver.
Savoury bites such as the Thai Basil Chicken & Sweet Chili Sausage ($10) from Sidecar Sausage and Chicken Teriyaki Sticks with Bonito Flakes ($12) from Oishii were moreover unconfined snacks to grub on to prevent the pesky Asian well-to-do from sneaking up on me!
Featuring an international line-up of music artists, the main flit floor progressively filled up over the undertow of the night as partygoers grooved to the beat. Flight Facilities(AU), Palms Trax (DE), Floyd Lavine (ZA), and Ice Cream Sundays(SG) took the prod by storm surrounded the flashy lights and smoke machines.
It was indeed a night to remember as the large prod marks not only the first of such large-scale party events this 2022, but moreover a triumph towards the easing of event restrictions and the increasing move towards the new normal. The popularity of the event showed through in its sold-out sales as well as the excitement that could be felt in the air at the warehouse. However, those who were unable to shepherd need not finger FOMO as Heineken Silver intends to unleash increasingly heady activities over the next few months to gloat music, taste and malleate – alimony a squint out for upcoming ones on Heineken SG’s Instagram page!
From late June, Heineken Silver will moreover be misogynist for purchase wideness e-retailers, followed by all major
supermarkets, convenience stores and select bars and restaurants island wide from mid-late July. Heineken
Silver has an RRP of S$20.95 for a pack of six (320mlcans).