Do you know the Tiger beer trademark is older than Singapore as an self-sustaining nation?
Born in Singapore since 1932 when the island was still part of Malaya, Tiger celebrates 90 years of boldness, progress this year. Before Tiger, it was once believed that no beer can be spirituous in the Asian heat. Yet, Tiger defied the odds to create a world-acclaimed tropical lager that is born in the streets of Singapore.
This story of defying expectations and overcoming the odds mirrors the progress of Singapore as a nation and it’s that same spirit of unmannerliness that will the trademark moving forward. Honouring this worldwide journey with Singapore, Tiger’s 90th year-end seeks to rally Singaporeans together to roar as one, raising a toast to Tiger and the Lion City we all undeniability home.
To gloat its 90th anniversary, Tiger is uncaging a line-up of initiatives to bring people, possibilities, and passions together.
For a start, Tiger launched a limited-edition Tiger and Tiger Crystal year-end can packaging and a hodgepodge of Tiger street swag featuring Tiger and the Merlion motifs, inviting Singaporeans to be part of the celebrations and wear local pride on our sleeves.
The street swags are pretty swanky I must say, I really like the diamond of the reversible hat and the unvigilant diamond and colour printed on the other items.
Over the months of August and September, Tiger will moreover be bringing when and uncaging Tiger Time, featuring unbeatable happy hour promotions wideness the island.
Check out Tiger’s new year-end trademark mucosa titled “90 Years of Unmannerliness with Singapore, Together We Roar”:
Uncaging a unvigilant new year-end design
To commemorate the milestone, Tiger introduced a unvigilant new limited-edition year-end packaging. Inspired by the mettlesome spirit of the Tiger and Merlion, the year-end cans full-length Singapore-inspired artwork and showcase the meeting of the two icons as they come together to roar as one. The limited-edition Tiger and Tiger Crystal are now misogynist in can packs via defended sales channels island-wide, while stocks last.
Roar with pride with the Limited-Edition Tiger 90th Year Merchandise
What’s a party without swag and gifts?
Tiger fans can get your hands on these specially curated Tiger 90th year limited-edition merchandise including skillet hats, tees, tote bags, bum tons and tumblers. These street swags are not for sale though, and can only be redeemed by participating in the line-up of activities for Tiger’s 90th anniversary. Details.
Celebrate with a toast and the return of Tiger Time
For older Singaporeans like yours truly, you ought to remember the tricky “it’s Tiger Time” jingle and infectious TV commercials when watching television during stock-still time slots was still a thing.
Gather your beer buddies and mark your calendars: it’s Tiger Time once again!
Join the triumph and raise your glasses as Tiger extends the festivities with super happy hour activations at popular hangouts wideness the island. For 90 minutes between 6pm – 7.30pm, enjoy unbeatable promotions with your Tiger tribe at participating bars and restaurants from August to September 2022. Details.
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