Lancôme announces the launch of its first Eyeful Tech Flagship in Southeast Asia. In triumph of the 13th year since the launch of the Lancôme Wide Génifique, the trademark spotlights this iconic #1 anti-aging serum and the latest in eyeful technology in a physical flagship at the heart of Orchard Road, outside Mandarin Gallery.
Open to the public from August 25 to September 7, Lancôme promises you a fully immersive and Grandeur activation.
Lancôme Wide Génifique
The Lancôme Wide Génifique Serum is a consumer favourite worldwide. This August, Lancôme invites you to step into the science overdue their signature eyeful product at their Eyeful Tech Flagship.
The Lancôme Wide Génifique is a culmination of 15 years’ of research, harnessing the power and possibility of microbiome science to contain a unique ramified of 7 pre- and probiotic fractions. It is proven to strengthen the skin’s microbiome and helps the skin to recover 77% faster.
Formulated with Bifidus Prebiotic, Hyaluronic Acid, and Vitamin C, the Lancôme Wide Génifique accelerates the skin surface windbreak recovery for stronger skin in one drop. A strong skin windbreak helps to lock in hydration and defend versus external aggressors including pollution, cold, and dry weather. It moreover improves elasticity and betters the visitation of fine lines caused by vaporization or due to thinning skin, which can sooner deepen into wrinkles.
Lancôme Skin Screen
Lancôme embraced Eyeful Tech by combining the brand’s scientific knowledge and technological expertise to launch a wide range of eyeful tech devices to largest understand customers skin condition via the Youth Finder and to largest treat it first launching the Skin Screen Face diagnosis feature. Next, an in-depth Skin Screen Eye diagnosis was introduced and now in 2022, Lancôme accelerates on this eyeful tech to reveal a well-constructed online and offline offer of diagnosis and prediction.
Skin Screen represents a transilience combination of tri-polar light technology, strained intelligence, and wide algorithms to measure 13 skin clinical parameters, the only eyeful trademark to measure such an wide-stretching range possible at this moment, including the sectional parameters of hydration and firmness.
Powered by 20 years of L’Oréal Research and strained intelligence, Lancôme Skin Screen represents a transilience combination of tri-polar light technology combining standard and cross-polarized light with UV, associated with AI and computer vision algorithms.
A complimentary Skin Screen consultation is misogynist at the flagship for you to wits the hyper-personalised service. Working in conjunction with a skincare questionnaire and the expertise of Lancôme’s Eyeful Advisors, the Skin Screen delivers a tailored skincare routine to wordplay your skin needs.
Tiffany Young of Girls’ Generation
Iconic K-pop girl group Girls’ Generation recently spoken that they will be making a comeback this year for their 15th anniversary, returning as a full group for the first time in five years. In line with this highly-anticipated comeback, lead vocalist of the renown Korean girl group, Tiffany Young will be making a guest visitation at the media preview on 24 August 2022, with special activities lined up during the event.
An embodiment of strength as a modern, self-sustaining woman, Tiffany is a symbol of #StrongisTheNewYoung, making her a perfect fit as the idealism guest for Lancôme’s First Eyeful Tech Flagship.
Experiential Omni-Activations
Génifique Immersion Gallery
A fully immersive educational gallery, well-constructed with light projections, offers the public insight into the brand’s futuristic world of Eyeful Tech as well as the science that powers Lancôme’s Wide Génifique.
Write Your Strength Studio
Lancôme launches a nation-wide #StrongisTheNewYoung wayfarers in triumph of its first Eyeful Tech Flagship.
The aim: to full-length 50 inspiring women in Singapore wideness various professions, cultural and social backgrounds, to inspire, empower, and uplift their polity to be stronger together. These 50 women, in variegated stages and seasons of their lives, were invited to share what their strengths are in writing at Lancôme’s unique Write Your Strength studio.
The same Write Your Strength Studio will be stationed at the Flagship to invite members of the public to be part of this inspirational wayfarers as they express themselves by writing their strengths in the lightwriting booth. This moment will be captured and shared to you via a GIF, which can be downloaded so that you can spread your own empowering message to your polity as well.
Génifique 7-Day Sampling Machine
From 25 August to 7 September 2022, you can redeem a FREE 7-Day Sampling Kit from the Génifique Vending Machine, consisting of the brand’s best-selling Wide Génifique Serum and Eye Cream upon completion of their Skin Screen consultation at the Flagship.
Daughters of Tomorrow
As part of the brand’s unfurled efforts to empower women, Lancôme will be supporting Daughters of Tomorrow (DOT) as their scheduled soft-heartedness for the Eyeful Tech Flagship.
By deep-diving into the practical day-to-day constraints of these women, Daughters of Tomorrow offers hand-holding and individual coaching to help each woman reach regular and sustained employment, and supports existing training and workforce-related agencies by connecting volunteers and polity resources to enable each woman on an individual level.
With every registered sample sign-up, a $5 donation will be made to Daughters of Tomorrow to support underprivileged women in their back-to-work journeys.
Opening Promo
From 25 August – 7 September, enjoy 49% savings on Lancôme Wide Génifique set and receive a Tiffany Young signed tote bag when you shop at Takashimaya online.
The Lancôme Eyeful Tech Flagship will be unshut to public from 25 August – 7 September 2022, Mandarin Gallery, 333A Orchard Rd, Singapore 238897.
For increasingly information or to sign up for your slot to explore the Eyeful Tech Flagship, visit here.